You may or may not have heard that it is imperative to place you most valuable information just under the page fold of your Church Website or any other kind of website.
The fact of the matter is that web designers often regard the most valuable aspect of their page layout to be the page fold, which enables visitors to establish within a few seconds whether the website they landed on is worth exploring further.
The thing is that there is not all that much time left to impress a visitor, which is why your most critical information should be included on top of the fold.
By placing valuable website messages and call to action buttons just under the fold, the chances are slim that your web page visitor will bother going any further to see if you have the information they are looking for covered in your web content by scrolling down the same page.
Be Focused on Users Rather Than be Client Oriented
Many web designers would focus on creating a website that is based on what the clients require. Unfortunately, by doing so, they are neglecting the target users who need and want the information presented.
The primary concern is that not enough time is being spent on researching who the target audience would be and learn to understand the right users for what you have to offer. The decisions made when designing a website is based on assumptions, which is often wrong and cause targeted users to be dissatisfied with your site.
Knowing the Difference Between Distractions and Attractions When Designing a Church Site
Be careful about using bad design elements when setting up your church site as it can end up confusing your visitor and divert their attention to less significant elements of your web pages. All due to placing certain design elements in the wrong place such as the placing of worship backgrounds around the call to action buttons or other distracting messages.
If there is no point in putting a large background image on your Homepage, then it is best not using it as it will get in the way of your site flows.
Not Having a Clear Call to Action
Do not be mistaken in thinking of your website as just a piece of artwork since individuals do not head over there just to admire the looks of it. Your church site needs to have a purpose such as stirring up a deep respect for the Creator of the Universe.
What you need is a clear call to action, so visitors know from the get go what is expected of them. It may be that they need to click through on a video clip or fill in a questionnaire or subscribe to a newsletter. If you are not clear on what is required, then you cannot expect to convert your visitors.
Many church leaders do not realize the value of practical web design to boost their marketing performance. It is about your church catching the attention of viewers and prompt them into action.
Powerful Arguments to Prove That Design is Important in Creating an Active Gospel Campaign
Apparently, as many as 75 percent of Internet users stated that they could tell by the way a website was designed whether it was feasible to delve deeper into what the webmaster offered them. The bottom line is that they will think of doing business with someone who seems to have credibility. Poorly designed websites are a sure put-off and users will just click away. Good quality design is what will keep them there.
Log onto their website to learn how to build a church website using Sharefaith
Church leaders who are in the market for setting up a website will do themselves a favor using reputed sources such as the Web Building Software presented by an organization like Sharefaith who also offer a magnitude of worship media that can be put to good use. Not only will it directly influence conversion, but a few subtle changes in the page design elements will greatly improve conversion and attract new subscribers.
It pays to make use of valuable resources like the ones offered by Sharefaith, build your church website, as it shows that you care about fellow worshippers in that your visuals presentations and content will be consistent and make a meaningful impact in the lives of others. They are sure to become loyal followers of any new material being presented on your Church website.